{"product_id":"microfibre-cloth","title":"EcoVelour Microfibre Cloth","description":"\u003ch3 class=\"MsoNormal\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0781\/2156\/6433\/files\/hf_20260503_175638_0dc2e26e-74d2-404a-8cc3-a597cb43b6b7.png?v=1777831274\"\u003eYou don’t have a cleaning problem - You have a paper towel problem\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eThink about it: You wipe → it tears. You grab more → it still doesn’t clean properly, You throw it away → and repeat. And somehow your kitchen still feels messy 10 minutes later.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePaper towels were built for convenience… not performance\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThey push dirt instead of lifting it, tear when wet, require multiple sheets per mess, cost more over time than you think\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSo you end up cleaning more, using more and spending more.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0781\/2156\/6433\/files\/hf_20260503_233243_ded08519-9f4d-4486-b195-80056edaf62e.png?v=1777851255\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eNaturally, you start looking for a better option - Reusable towels. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBut then you think most reusable options fail making life harder\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThey force you to hang cloths everywhere, sort clean vs dirty and deal with damp fabric. so what happens, you go right back to paper towels\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe problem isn't disposable vs reusable.. It is the system\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePaper towels work because; They’re fast, simple and you don’t have to think. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSo if a replacement doesn’t feel the same, you’ll never stick with it.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0781\/2156\/6433\/files\/hf_20260503_183210_6dd91558-af87-4949-af63-3a7893e648eb.png?v=1777833257\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eMeet the Pull-Out Microfiber Cleaning System\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eThis isn’t “just a cloth - It’s a complete replacement for the paper towel habit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned to work exactly like what you already use…But better.\u003c\/p\u003e\n\u003cp data-end=\"2897\" data-start=\"2823\"\u003e✔ \u003cstrong data-end=\"2851\" data-start=\"2825\"\u003ePull one out instantly\u003c\/strong\u003e\u003cbr data-end=\"2854\" data-start=\"2851\"\u003eJust like a paper towel — no learning curve\u003c\/p\u003e\n\u003cp data-end=\"3032\" data-start=\"2899\"\u003e✔ \u003cstrong data-end=\"2934\" data-start=\"2901\"\u003eClean faster with less effort\u003c\/strong\u003e\u003cbr data-end=\"2937\" data-start=\"2934\"\u003eMicrofiber lifts and traps dirt instead of spreading it \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"3151\" data-start=\"3034\"\u003e✔ \u003cstrong data-end=\"3067\" data-start=\"3036\"\u003eUltra-absorbent performance\u003c\/strong\u003e\u003cbr data-end=\"3070\" data-start=\"3067\"\u003eHolds up to 7x its weight without tearing \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"3268\" data-start=\"3153\"\u003e✔ \u003cstrong data-end=\"3185\" data-start=\"3155\"\u003eReusable hundreds of times\u003c\/strong\u003e\u003cbr data-end=\"3188\" data-start=\"3185\"\u003eOne towel replaces stacks of disposable\u003c\/p\u003e\n\u003cp data-end=\"3268\" data-start=\"3153\"\u003eSame habit.  Smarter system.\u003c\/p\u003e","brand":"Eleroi","offers":[{"title":"Blue","offer_id":48260326981857,"sku":"G202604161427-0-1","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":48260327014625,"sku":"G202604161427-0-2","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":48260327047393,"sku":"G202604161427-0-3","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/2156\/6433\/files\/hf_20260503_185026_b8053113-6ec2-4a40-a671-d9697e12ab28.png?v=1777834533","url":"https:\/\/eleroi.com\/products\/microfibre-cloth","provider":"Eleroi","version":"1.0","type":"link"}